Charles Araujo

Founder

Charles Araujo is a technology analyst and internationally recognized authority on the Digital Enterprise and Leadership in the Digital Era who advises technology companies and enterprise leaders on how to navigate the transition from the Industrial Age to the Digital Era. Having spent over thirty years in the technology industry, he has been researching Digital Transformation long before it became the uber-buzzword of today, and is now focused on helping Digital Era Leaders prepare themselves and their organizations as the macro trends of the primacy of the customer and the primacy of the algorithm collide, ushering us into what he calls The New Human Age.

Former Principal Analyst with Intellyx, founder of The Institute for Digital Transformation, author of three books, and most recently the co-founder (with his wife) of The MAPS Institute, he is a sought-after keynote speaker and has been quoted or published in CIO, Time, InformationWeek, CIO Insight, NetworkWorld, Computerworld, USA Today, and Forbes.

Charlie has published the following articles on our site:

Why the Future Sells & How to Be a Part of It

Why the Future Sells & How to Be a Part of It

Why Does the Future Sell? Let me get this out of the way right now. I've misled you with the ... Read More
Digital Era

2016: The Year of Doing Less

If there is just one thing that you could do differently this year to make yourself a better leader, what ... Read More
The Three Ways That Selling to the Enterprise Has Changed

The Three Ways That Selling to the Enterprise Has Changed

As organizations begin the transformational process from Industrial Era organizations to becoming Digital Enterprises, the fundamentals of how and why ... Read More
The Future of Selling To The Enterprise

The Future of Selling To The Enterprise

If you’re in the business of selling technology to the enterprise, you can probably sense that things are changing dramatically ... Read More
Why This Year's "Black Friday" Marked the Demise of the Industrial Era

Why This Year’s “Black Friday” Marked the Demise of the Industrial Era

This year's Black Friday marked a turning point for retailers all around the world. But the implications are far more ... Read More
The future of the bank branch is in trouble — here’s why

The future of the bank branch is in trouble — here’s why

The future of the bank branch is in trouble — here’s why  From Business Insider: The future of the bank ... Read More
How to Stay Focused in a World of Distractions

How to Stay Focused in a World of Distractions

“Keep your eye on the ball." This is classic, sage advice suggesting that we must know what’s important and remain ... Read More
Seven Habits of Pivot People

Seven Habits of Pivot People

I’m not much of a football fan. I know, that’s a scary thing to admit this time of year. Don’t ... Read More
Why Your Next Off-site Will Probably Fail

Why Your Next Off-site Will Probably Fail

I have to admit something. I hated writing that subject line/title. I'm a generally a glass half full kind of ... Read More