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Reynaldo Lugtu Jr

Institute Fellow

Rey is a digital and culture transformation thought & action leader, a sought-after public speaker, and an accomplished educator, author, business columnist, and innovation coach.
He is the CEO of Hungry Workhorse, a digital and culture transformation consulting firm. He has engaged with several companies and organizations on digital transformation and innovation, helping them in strategy, execution, and culture change management.

He is also the chairman, independent director, co-founder, and adviser of several startup and tech companies. He previously held senior executive roles in Microsoft, Samsung, Globe Telecom, Emerson, and IBM.

He is the Country Representative of the Institute of Change and Transformation Professionals Asia (ICTPA), a premier regional organization on change and business transformation. He is also the Chairman of ICT Committee of the Financial Executives Institute of the Philippines (FINEX) and Vice Chairman of ICT Committee of the Management Association of the Philippines (MAP).

Rey is Professorial Lecturer in the MBA program of De La Salle University, where he has been teaching for 16 years and currently teaches strategic management; Lecturer on Digital Transformation, Leadership and Management in the Benilde – School of Professional and Continuing Education; and was Adjunct Faculty of Asian Institute of Management where he taught Digital Transformation.

He is a business columnist and writer for Manila Times, Manila Bulletin, and Business World. He has written several articles and book chapters on digital transformation, 4th Industrial Revolution, and technology and culture.

Rey earned his MBA from DLSU where he is also finishing his doctorate. He finished courses in business from INSEAD-Wharton University of Pennsylvania, China Europe International Business School, and Helsinki School of Economics.

Rey has published the following articles on our site:

Learner Journey Mapping

Learner Journey Mapping

Learning, may it be academic or corporate, has almost entirely migrated to online or remote in just a few months ... Read More
Mastering the New Medium

Mastering the New Medium

“You’re on mute!”. This is going to be the phrase of the year, as people all over the world adjust ... Read More
Post-pandemic Technology Trends in the Developing World

Post-pandemic Technology Trends in the Developing World

The pandemic has truly disrupted our lives, organizations, and nations. Work-from home, social distancing, and quarantines have become the new ... Read More
Dual Transformation: Now Is The Right Time

Dual Transformation: Now Is The Right Time

The corona virus pandemic has forced companies to adopt digital transformation and change how they create, deliver, and capture value ... Read More
Why Empathy Should Be At The Core of Business

Why Empathy Should Be At The Core of Business

(Originally Published in Manila Times, July 31, 2020) The corona virus disease 2019 (Covid-19) crisis is causing unprecedented societal, economic, ... Read More
The Rise of Community Commerce

The Rise of Community Commerce

TinaPay Online, which delivers neighborhood bakery favorites to communities in Manila, was born during the early days of the enhanced ... Read More
The Acceleration of Digital Transformation

The Acceleration of Digital Transformation

The current global Covid-19 crisis will change our lives forever. Thirty top global experts, from technology executives, to venture capitalists ... Read More
The “Digital Normal”

The “Digital Normal”

What is the new normal? Take a look at these facts and figures. Video-conferencing and online meetings platform Zoom says ... Read More
Changing Customer Behaviors Amid Covid-19

Changing Customer Behaviors Amid Covid-19

Suddenly, everyone is going digital. Companies are implementing work-from-home, moving to cloud computing, upgrading their networks and applications, and adopting ... Read More
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Institute Fellows are Industry Experts who share their insights, opinions, research and real life experiences about the transition from the Industrial Era to the Digital Era. They each have a unique set of experiences and perspectives and offer their unique voice to help you understand the world that is shifting around you and what you must do to survive the transition and thrive in the Digital Era.

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