Institute Fellow

Rey is a digital and culture transformation thought & action leader, a sought-after public speaker, and an accomplished educator, author, business columnist, and innovation coach.
He is the CEO of Hungry Workhorse, a digital and culture transformation consulting firm. He has engaged with several companies and organizations on digital transformation and innovation, helping them in strategy, execution, and culture change management.

He is also the chairman, independent director, co-founder, and adviser of several startup and tech companies. He previously held senior executive roles in Microsoft, Samsung, Globe Telecom, Emerson, and IBM.

He is the Country Representative of the Institute of Change and Transformation Professionals Asia (ICTPA), a premier regional organization on change and business transformation. He is also the Chairman of ICT Committee of the Financial Executives Institute of the Philippines (FINEX) and Vice Chairman of ICT Committee of the Management Association of the Philippines (MAP).

Rey is Professorial Lecturer in the MBA program of De La Salle University, where he has been teaching for 16 years and currently teaches strategic management; Lecturer on Digital Transformation, Leadership and Management in the Benilde – School of Professional and Continuing Education; and was Adjunct Faculty of Asian Institute of Management where he taught Digital Transformation.

He is a business columnist and writer for Manila Times, Manila Bulletin, and Business World. He has written several articles and book chapters on digital transformation, 4th Industrial Revolution, and technology and culture.

Rey earned his MBA from DLSU where he is also finishing his doctorate. He finished courses in business from INSEAD-Wharton University of Pennsylvania, China Europe International Business School, and Helsinki School of Economics.

Rey has published the following articles on our site:

Purpose-Driven Technology

Purpose-Driven Technology

“Technology is a useful servant but a dangerous master.” – Christian Lange, Nobel Peace Prize laureate “What is the purpose ... Read More
Agile Performance Management

Agile Performance Management

ANYONE can plan, but not all can deliver. In fact, the average failure rate of strategy execution based on empirical ... Read More
Attention - The Core of Customer Experience

Attention – The Core of Customer Experience

The Attention War was first brought to the fore in a 2012 Forbes article to signal the start of competition ... Read More
How to Innovate Your Product or Service

How to Innovate Your Product or Service

In the last two years, we have witnessed the accelerated migration of organizations and consumers to digital platforms and services ... Read More
Why We Need New Management Theories

Why We Need New Management Theories

Business leaders and managers are in a quagmire these days. After heralding the benefits of work-from-home (WFH) in the last ... Read More
Omnichannel as a Strategy

Omnichannel as a Strategy

Ecommerce has grown rapidly in the last two years driven by lockdowns, social distancing, and remote work. Two years ago, ... Read More
Rise of the Distributed Enterprise

Rise of the Distributed Enterprise

As we were entering the third year of the pandemic, the world saw renewed lockdowns as Omicron cases doubled every ... Read More
Why Customer Experience is Everything

Why Customer Experience is Everything

At the onset of the pandemic last year, companies hurriedly shifted their business models to digital by setting up e-commerce ... Read More
Cyber Pandemic: A Rising Global Threat

Cyber Pandemic: A Rising Global Threat

In every crisis there is opportunity, as the old adage goes, even for unscrupulous people. This especially applies to the ... Read More