Digital Marketing Expert & IT Strategist
Brian related the current business climate to surfing in the ocean. No matter how well you think you know a certain span of beach, even if you go there every single day, every single day it’s going to be different. One day there may be massive waves. The next it may be almost flat. The tide, the current – everything changes every single day. And that,at least according to Brian, is the world in which we now live.
The ramifications for us as IT professionals are pretty significant. To begin with, we need to get comfortable that we will be in a constant state of “selling”. We will need to be constantly communicating the value that technology can provide and how it can be leveraged. But more than anything, he challenged us to break free from our conceptualization of our own role. He said that in the very near future, titles were going to be nearly meaningless. And that to be relevant, we were going to have to spend a lot more of our time and energy connecting with everyone that is consuming the technology that we’re providing.
But he also had some words of hope. He said that as he spends his days with CEOs, CMOs and other business executives he has learned a few things. First, they are frustrated and are increasingly taking more and more control of their technology strategies. But he is also seeing that as they do, they begin to realize how complex it is and that they really don’t want to have to deal with it, if they can help it.
Which means that there is a great opportunity for those IT leaders who can step up and step in to fill that gap.
About The TransformIT Show
- What does the future hold for IT organizations?
- And what will that mean for their future leaders?
These questions are explored during each episode of the TransformIT Show.
Host Charles Araujo interviews business executives, IT leaders, futurists and industry experts to understand how their career and experiences shed light on what the future holds for business and the IT organizations that power them. Most importantly, our guests share their advice for all future leaders about how to survive and thrive in the Digital Era.
The Institute for Digital Transformation (The Institute) has over a decade of experience in helping companies transform themselves. We have taken this experience and combined it with research to develop the first analytical model that can predict the success of your company’s transformation effort. Based on our analysis, you will be able to institute programs that will dramatically improve your chances of a success transformation.