It is well understood that resistance to change is one of the top reasons transforming an organization can falter. Supporting, defining, and executing a 𝒄𝒖𝒍𝒕𝒖𝒓𝒂𝒍 𝒕𝒓𝒂𝒏𝒔𝒇𝒐𝒓𝒎𝒂𝒕𝒊𝒐𝒏 as an integral part of your 𝒅𝒊𝒈𝒊𝒕𝒂𝒍 𝒕𝒓𝒂𝒏𝒔𝒇𝒐𝒓𝒎𝒂𝒕𝒊𝒐𝒏 𝒓𝒐𝒂𝒅𝒎𝒂𝒑 is a foundational element in any organization’s transformation journey.
The engagement of your employees throughout this process is critical, but earning their interest, trust, excitement and complete buy-in that this is good for them is no small task. Asking individuals to stop doing things “the way they’ve always done it” is not a natural or comfortable motion. A structured culture change program can help, where the purpose of the organization is well communicated and where clarity of how every individual is uniquely important in shaping the “new” organization is defined. However, there are many more layers to a successful and meaningful cultural transformation.
In this Digital Dialog we will go deep into the value of company purpose, the motivations for employees, and the activities and actions that can truly 𝗶𝗻𝘀𝗽𝗶𝗿𝗲 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 and get your employees engaged champions of your organization’s digital transformation.
Jeffrey R. Mason
Linda T. McGuigan
Focused exclusively on Transformation since 2009
Long before “Transformation” was cool!
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