Charles Araujo

Founder

Charles Araujo is a technology analyst and internationally recognized authority on the Digital Enterprise and Leadership in the Digital Era who advises technology companies and enterprise leaders on how to navigate the transition from the Industrial Age to the Digital Era. Having spent over thirty years in the technology industry, he has been researching Digital Transformation long before it became the uber-buzzword of today, and is now focused on helping Digital Era Leaders prepare themselves and their organizations as the macro trends of the primacy of the customer and the primacy of the algorithm collide, ushering us into what he calls The New Human Age.

Former Principal Analyst with Intellyx, founder of The Institute for Digital Transformation, author of three books, and most recently the co-founder (with his wife) of The MAPS Institute, he is a sought-after keynote speaker and has been quoted or published in CIO, Time, InformationWeek, CIO Insight, NetworkWorld, Computerworld, USA Today, and Forbes.

Charlie has published the following articles on our site:

Overcoming the Curse of Knowledge

Overcoming the Curse of Knowledge

If you read my book, The Quantum Age of IT, you probably remember the term "The Curse of Knowledge." It's ... Read More
How to Influence Those Who Don't Report To You

How to Influence Those Who Don’t Report To You

I'll never forget the day that I met Jim Cross. I was a young manager and Jim would have a ... Read More
IT-Business Alignment: Enough Already

IT-Business Alignment: Enough Already

Achieving business outcomes depends on fostering a new level of cross-departmental intimacy, not alignment. IT-business alignment. I hope I never ... Read More
My New Web Show: Transform IT

My New Web Show: Transform IT

I sent this out via email this morning, but thought I'd share it here as well... Last week, I told ... Read More
Why Creating an Ownership Culture is Key

Why Creating an Ownership Culture is Key

I sent this out via email this morning, but thought I'd share it here as well... I hope that you’re ... Read More
What Nespresso Can Teach IT About the Customer Experience

What Nespresso Can Teach IT About the Customer Experience

As customers expect more and more from their IT organizations, the customer experience becomes ever more critical. Especially when business ... Read More
Thumbsup stockimages

A ‘Call to Action’ for IT Leaders

A group of IT professionals and members from the IT service management community have issued a Call to Action with ... Read More
In the Spirit of Service

In the Spirit of Service

The idea of servant leadership, of bringing humility and a servant’s attitude to our work, is something that we can ... Read More
Karate David Dominici

Wake Up, IT! It’s All About Marketing

Many IT organizations do not understand what it means to be in IT. The truth is we are not in ... Read More